Our Story

The Birth of Fido’s Flea Powder and Heartworm Solution

In 1970, our founder, Dr. John Lamberth, had a conversation with his wife Ursula about the constant shortage of flea powder. With a bit of extra time on his hands from his veterinary practice, John decided to try and develop his own product. With the help of some smart Chemists he was able to perfect a formula. He then realised it needed a name. Since “Fido” was such a popular name for dogs back then, he went with it, and Fido’s Flea Powder was born.

Expanding Manufacturing and Building a Home for Fido’s

As the demand for Fido’s Flea Powder grew, Dr John realised he needed to start manufacturing it himself rather than contracting it out, and so in 1981 he built a small manufacturing plant in Rochedale, Queensland. He was able to expand his business on the vet products side as well as continue to develop Fido’s, and so too soon, he outgrew Rochedale, and in 1987 the factory moved to Slacks Creek in Queensland, where it remains today.

Expanding Flea Treatments and Everyday Grooming Options

Fido’s Flea treatment offerings were expanded with the launch of Fido’s Flea Shampoo & Fido’s Flea Rinse Concentrate to meet pet owners demands for functional flea shampoos.

At this time, Dr John decided to broaden Fido’s offerings beyond flea treatment into more everyday grooming shampoos by introducing the Fido’s Everyday Shampoo, and Fido’s Herbal Shampoo.

Specialized Grooming Products for Every Pet Need

As more pet owners brought their pets indoors, and the need for regular grooming increased, Fido’s introduced a range of specialised functional grooming products Fido’s Puppy & Kitten Shampoo, Fido’s Tea Tree Oil Shampoo, Fido’s White & Bright Shampoo, and Fido’s Black Gloss Shampoo.

Fido’s also made and sold dog wash/rinse machines.

In 2005 Fido’s introduced a new look across our packaging and launched Fido’s Creme Conditioner.

A Growing Range of Grooming Sprays and Natural Shampoos

During this decade, Fido’s extended the grooming range further with grooming sprays and natural shampoos.

Innovative Grooming Products and a Fresh New Look

Fido’s continues to launch specialist grooming products, introducing Fido’s Oodle Shampoo, Fido’s Fluff Buster Shampoo, & Fido’s Oatmeal Shampoo & Conditioner, and in 2024 Fido’s updated our look with new labelling.

Fido’s remains Australian-owned and manufactured, and continues to live up to it’s Latin meaning of ‘to believe, trust, or confide in’ for over 50 years.